oe Turner, Digital Marketing Manager at iWeb, investigates whether 2017 could be the year that mobile eCommerce conversion rates finally start to catch up with desktop Over half of all web traffic now occurs through mobile devices with that figure rising every year. Why is it then...
The shift towards the customer experience continues in 2017, and small businesses need to continue to redefine it. This is what allows you to compete with larger businesses for customers. Two trends that have pushed to the forefront in 2017 are: mobile and artificial intelligence. Mobile Everything you...
For non-website designers, it is nearly impossible to stay on top of the technological advances and countless new design options emerging almost daily. But you know that your website must be user-friendly and engaging on any device. As a business owner in the digital marketing space,...
With so many exciting digital developments for content marketing in 2016, it’s clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...
If you want to make predictions for the future, you need to find the trajectory of events in the past. So to work out what shape digital technology will likely take next year, we should look back to the major developments of 2016. And the past year’s...
Augmented reality and virtual reality will be one of the most talked about tech trends in 2017. Powered by consumer interest in apps like Nintendo's Pokemon Go, which had a rapid rise and fall that generated plenty of buzz last year, research firm IDC predicts...
FOSTER CITY, Calif. — Let’s be honest. Just the names themselves conjure up a strange combination of excitement, caution and a bit of disbelief. Virtual reality? Augmented reality? Or the latest variation, mixed reality? What are we supposed to make of our own, regular reality in...
If you’ve seen it in a movie, you might see it in reality in 2017. Just like in sci-fi flicks, this year’s flagship phones will be (almost) all screen. Some of us will start wearing computers on our faces. And chances are good an artificial intelligence...
Augmented reality is becoming a larger and larger part of the brand landscape now. Before we get too deep down the augmented reality (AR) rabbit hole, let’s do a quick vocabulary lesson, because they’re somewhat-similar terms that often get confused. First, let’s distinguish between AR and...
At the end of each year, many of us attempt to turn the technology we no longer need into cash. You could be cleaning out the drawers or closets to which you banished old gadgets. Perhaps you treated yourself to a Surface Studio or MacBook...